It started with a workshop...
In the summer of 2023 at The Lead's Innovation Summit, Andrew co-hosted a workshop with Ron Thurston: From Pop-Ups to a Full Store Footprint: What Digital Native Brands Need to Know About Operating Successful Physical Retail.
After a highly engaged and oversubscribed audience took interest in learning the basics, it was obvious that a 101 course -- paired with the existing content from the Clicks to Bricks: The Playbook newsletter -- would be incredibly helpful for emerging brands.
What's Included
8 Video Courses
8 video-based modules covering: Introduction to Stores, Retail Expansion, Finance & Forecasting, Real Estate, Design & Construction, Operations & Leadership, a Case Study, and Other Miscellaneous Tips.
Supplemental Reading
Each module includes references back to the Clicks to Bricks Playbook archive, which deep-dives into various tried and tested tactics pertaining to everything from basic geospatial analysis to org design to site tour checklists.
Additional Resources
Each module also includes direct links to the Resource Hub, which includes downloadable guides and templates, a wide-ranging vendor directory, and an access link to our Slack community.
Testimonials
"Even after years in the industry, the Expansion Strategy section gave me fresh insights on how to use first party data that are truly game-changing for our business."
VP of Real Estate at a public company
"Transitioning from digital to physical retail felt daunting, but the course gave me and my team the confidence to take the next step in exploring the channel."
Founder of CPG brand
"The course's holistic approach to explaining all aspects of retail expansion has given me a stronger foundation to assist retailers in making informed location decisions as a broker."
Vice President, Brokerage Firm
1REC's Retail Expansion Curriculum
About your instructor
Andrew's career started in investment banking at Sagent Advisors, but quickly pivoted to the world of retail by joining Hudson Bay Company’s Capital Planning team. After learning the ropes in a big box retailer, he dreamed of joining an emerging and disruptive brand.
After following Bonobos in the news, and as a passionate customer himself, he eventually joined and led the company’s Real Estate & Strategy team before, during, and after the eventual sale to Walmart for $310m. Following the acquisition, he built Walmart’s Real Estate Shared Services platform, which serviced the broader portfolio of Digital Consumer Brands (Bonobos, ModCloth, ELOQUII, Allswell). He later also led the Bonobos FP&A and Retail Strategy functions.
After Bonobos and Walmart, he built and led various teams at Interior Define, including Finance & Accounting, Sales & Sales Operations, Real Estate & Strategy, and Innovation.
Andrew is currently a Development Executive at Elase Med Spa, where he leads new location expansion and strategy.
Having spun up and shut down various real estate programs for digital brands, he developed a passion for scaling and teaching brands the “clicks to bricks playbook” in a variety of formats.
Andrew also serves on the Associate Council for Delivering Good, a non-profit uniting retailers and poverty-stricken individuals, on the Advisory Board for The Lead, a DTC-focused conference and media organization, and on The Retail Cloud Alliance's Advisory Council.
Recognized as one of “15 retail power players revolutionizing the in-store shopping experience” by Business Insider, and by RETHINK Retail as a Top Retail Expert.
Course Add-Ons
Explore 1REC's other offerings below
