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Clicks to Bricks 101
01. Introduction & Overview
Welcome!
Defining the purpose of retail and how to measure success (15:44)
Recommended Reading & Resources
Ask 1REC's Retail Expansion Coach AI!
02. Expansion Strategy
Defining & Building Your Strategy (13:46)
Recommended Reading & Resources
03. Finance & Forecasting
Quantifying Potential & Success (8:48)
Recommended Reading & Resources
04. Real Estate
Market & Site Selection (8:10)
Recommended Reading & Resources
05. Store Planning (Design & Construction)
Designing & Building Your Store (15:59)
Recommended Reading & Resources
06. Store Operations & Leadership
New Store Preparations & KPI Management (7:57)
Recommended Reading & Resources
07. Case Study: RECOM Approval
The Real Estate Committee (RECOM) Presentation (5:33)
08. Other Tips & Recommendations
Miscellaneous Tips (2:13)
Recommended Reading & Resources
For Future Reference
09. Your Feedback
Feedback Survey
Leave us a testimonial!
10. Continued Support
Where to go from here
1REC is building on Open AI!
Ask 1REC's Retail Expansion Coach AI!
Defining the purpose of retail and how to measure success
Referenced Links:
Slack community
Resource Hub
Clicks to Bricks: The Playbook
What's the Deal with Stores?
CPMs are skyrocketing
and
CACs are reaching new heights
~80% of sales still occur in stores
Consumers rank omnichannel experiences as a must-have
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel
Customers who visit stores spend up to 60% more on an average order than those who do not
Retailers who invested in stores early on are reaping the benefits
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