clicks to bricks 101 course

Clicks to Bricks 101:

Brick and Mortar Retail Basics


For many, the primary barrier is knowledge: when/why/how does a brand open their own stores, where to open the first one, and who needs to be hired to pull it off.

Our first "101" course will equip you with the basic knowledge of the overall process and key players, as well as frameworks for how to measure success.

Keep an eye out for additional courses in process (201, 301, 401; and X02, X03, X04) that will dive into advanced topics such as forecasting models and rationalizing your footprint.


Pro tip: we've found success in employers' willingness to cover some or all of the cost with their Learning & Development budgets!

Expand your knowledge

Explore the Collaboratory's core offerings!


sales forecasting
Clicks to Bricks 101 Course

Newly launched!


8 video-based modules covering: Introduction to Stores, Retail Expansion, Finance & Forecasting, Real Estate, Design & Construction, Operations & Leadership, a Case Study, and Other Miscellaneous Tips.



real estate committee template

Downloadable Resources

Access our (free) downloadable templates and guides, job descriptions, vendor directories, and other resources!


Our course often references these templates, but you can access many of them for free and independently of the course.

built on openai custom gpt
Retail Expansion Coach AI

Access our custom GPT built on Open AI, and trained on our course transcript and newsletter. Requires Chat GPT Premium subscription to access.


We also have a Real Estate Counsel AI, which can help with complex real estate / legal document drafting, negotiations, and inquiries.

Expand your network

Connect with others in the industry, or work with an advisor to get connected!

Join other brands in the Collaboratory!

sales forecasting




Join our Slack channel



Relaunching!

access vendor directory

Access our Vendor Directory


Our vendor directory is comprised of peer-recommended vendors across the entire retail value chain: brokers, lawyers, technology, designers, and consultants.

retail real estate advisory coaching
Advisory & Coaching

Whether you have 0, 1, 10, or 100 stores, drop us a line and we'll talk through solutions. Even if we're not the right fit, we'll point you in the right direction.

Explore Featured Resources

Explore our other offerings (more coming soon!)

Clicks to Bricks 101

Learn the basics on how to build and scale your retail channel. * Ask your employer about using your learning & development budget to enroll in "Clicks to Bricks 101". Enhance your skills and bring new insights to your team!

Andrew Neelon

Andrew Neelon

$199

Advisory & Coaching

Andrew Neelon

Andrew Neelon

$150

Real Estate Committee Presentation Template

Downloadable presentation template to help you frame the "why" behind a new store investment business case. Thumbnail reflects one of many slides. Template includes slides that effectively communicate the rationale behind the market, the destination, the location, and the deal. Will redirect to google sheets link that you can copy.

Andrew Neelon

Andrew Neelon

$99

New Store Sales Forecasting Model

Downloadable template to help you visualize numerous forecasting models' outputs. File includes basic model functionality and "football field" output. Will redirect to google sheets link that you can copy.

Andrew Neelon

Andrew Neelon

$99

New Store Opening Checklist

Downloadable checklist to help you prepare for new store openings. Thumbnail reflects one of several outputs. File includes extensive list of ~70 tasks that you should be sure to (a) complete and (b) coordinate and communicate cross functionally. Deadlines and statuses are automated based on estimated opening dates. File also includes a summary dashboard view, showing you who is falling behind on which items at which locations. Will redirect to google sheets link that you can copy.

Andrew Neelon

Andrew Neelon

$49

About 1REC

Our mission is to lower the barrier to entry to offline retail by helping aspiring, new, and even experienced operators expand their knowledge and networks. The Collaboratory is a platform combining community and content in an effort to advance the industry’s understanding of innovative retail strategies and data analytics. By fostering a collaborative environment, we aim to empower retail and retail real estate professionals with the tools, insights, and support needed to thrive in retail expansion.